Complete Rebrand for Brand Recognition
B & K Coding and Billing
B & K Coding and Billing is a medical coding and billing company located in Anchorage, AK.
Medical claims require many “pieces” to complete the process. If one piece is missing, the claim can be delayed or denied. B & K Coding and Billing wanted this conveyed in their branding.
The logo design visualizes the tagline “Let us fill in your missing piece.” The puzzle pieces were formed into a square, so it appeared the middle puzzle piece was missing.